Premium websites · Sydney‑based · Australia‑wide
For established businesses whose reputation has outgrown their online presence. We present your work at the level it deserves, so the right customers trust what they see and enquire.
Harrow & Vale · BrisbaneOpen the live site
- Typically live
- 2–3 weeks
- Working
- Australia‑wide
- Founder‑led
- End to end
Before and after
This is how most trade businesses look online.
The work is good. The website makes it look ordinary.
Same business. Same photos. Same reviews.
Nothing about the company changes.
Presented properly.
And with it, what a customer assumes about you before they call.
The work
Three trades. One standard.
Demonstration builds for invented businesses, made to the standard every client gets. Each one is a complete, working site. Open them on your phone.
What you get
What a Swords site does for you.
Immediate trust
Google rating, review count, licence, years and awards in the first screen. A prospect knows within seconds that this is an established business.
Stronger project presentation
Named projects with suburb, scope and photography given space. The work sells the next job.
Frictionless enquiries
A quote request that takes thirty seconds on a phone, with photos from the camera. One tap to call.
Fast mobile experience
Most of your traffic is on a phone. The site loads quickly and reads clearly, so nobody leaves before they see the work.
Measured, not claimed
A premium site should also be a fast one.
This page loaded in on your connection.
- Mobile performance
- 94
- Google Lighthouse, this page
- Main content visible
- 2.6 s
- on a simulated 4G phone
- Layout shift
- 0
- nothing jumps while loading
Measured 30 September 2026. Every client site is measured the same way before launch. Check it yourself on PageSpeed Insights
How it works
Typically live in 2–3 weeks.
One point of contact from the first call to launch. The timeline holds when feedback and content arrive on time.
- Week 1
Discovery and direction
A discovery call about your business, your best work and the clients you want more of. Positioning, visual direction and a refined homepage concept follow.
- Week 2
Build
The full site: every page designed and built, copy refined from your interview, photography art‑directed, responsive on every device.
- Week 3
Revisions and launch
Two rounds of revisions, quality assurance, performance and SEO foundations, analytics, then launch on your domain with old links redirected.
Good to know
Questions before you ask.
What does a site cost?
It depends on the size of the site and whether photography is needed, so every project is quoted after the concept and a short call. Projects are priced as a business asset, against the value of the work it brings in, and quoted ex GST as a fixed figure with no hourly billing.
What is a private concept, and what does it cost me?
A homepage design built from your own photos, reviews and services, on a private link, with a short video walking through it. It costs nothing and there is no obligation. If it is not for you, it is deleted after thirty days.
How long does it take?
Most sites are live two to three weeks from the start of the project, provided feedback and content arrive on time. Photography, extra pages or a domain move can add a little time; you will know before we start.
Do I own the site?
Yes. Your domain stays in your name, the design and content are yours, and if you ever leave you receive a complete copy of the site that can be hosted anywhere.
What happens after launch?
Hosting, security, backups and small changes are included for the first three months, then continue month to month with no lock-in. Adding new projects is a short email, not a project.
We do not have professional photos. Does that matter?
It matters more than anything else on the page, so it is dealt with honestly: strong phone photos of finished work can carry a site, and where they cannot, a half-day with a photographer is arranged as part of the project.
Who you’re dealing with
Founder‑led, from first concept to launch.
Swords Design Co is led by Chester Swords, a designer and developer based in Sydney. Chester is directly involved in every project, from the first call to the day the site goes live.
Alongside client work, Chester designed and built VIPMate, a hospitality talent marketplace: the product, with verified profiles and bookings, and the brand around it. Every Swords site draws on that: how an enquiry should flow, how trust is shown, what a customer sees first on a phone.
Brand and launchvipmate.app
Live productvipmate.com.au
Start here
Request a private concept.
Send your business name and website. If it’s a good fit, you’ll receive a private homepage concept built from your own work within five business days, with a short video walking through it. No cost and no obligation.
Best suited to established businesses with a portfolio of completed work.